Greenity d.o.o. is based in Belgrade and is specialised on trading fruits.

We are the reliable link between producers and consumers and serve the international food industry. We trade with international large-scale industry as well as with farmers.

We are focused in originating a variety of fruits products in all the Balkan countries as we have established close contacts to the producers, be it farmers that cultivate fruits or major partly international growers.

In this respect we follow the general idea of the appreciation of the geographically narrower economic areas. There is no doubt that a return to European origins will contribute to quality and supply security. Clearly the supply chain based on European products is safer than far-ranged global logistical transport lanes.

We already experience that concepts of the past such as „just-in-time“ and a complete dependence of one’s own production location on totally global networks are being reconsidered and business models restructured in the face of an increasingly unpredictable international trading world.

Consequently, one of our strongholds is managing logistics of all kinds ranging from road transport to managing storage locations and even fruit plantations. In this way, product quality can be directly monitored at all stages of processing, storage and transport.

Continuous change in the environment in which we operate on a daily basis requires us to act and adapt flexibly to progress and/or reconsideration, to changing market structures and to different political, social and economic conditions in the various countries we work in. In order to offer a reliable service, we also work in cooperation with other companies allowing to bundle competences in the interest of our suppliers and customers.
We strive to meet the respective requirements of our many different partners through a forward-looking, swift and flexible approach. Unbiased advice that safeguards the interests of our business partners is of decisive importance in this context.

Cooperation with our partners builds on trust and constructive approaches to make our contribution to a mutually profitable business relationship.

We are convinced that in the future success will depend to a large extent on true partnership with suppliers, customers, intermediaries, financial institutions and employees